You know great loyalty programs can pay off for QSRs. But what many operators don’t know is how many customers even the greatest loyalty initiatives miss. This podcast fills you in on an approach that finds and effectively reaches the 95% of your customer base your loyalty program’s missing.
You know great loyalty program efforts can pay off for QSRs. But what many operators don’t know is how many customers even the greatest loyalty initiatives miss. This podcast fills you in on an approach that finds and effectively reaches the 95% of your customer base your loyalty program’s missing.
Loyalty pays: Every quick-service operator today understands that notion and probably has put at least one loyalty program and/or app into use in recent years. But what many might not know is that these initiatives are likely only reaching fewer than 5% of their customers. Add to that the fact that loyalty app enrollees have been shown to already be among a given QSR’s most devoted customers, and it becomes clear that these traditional approaches to loyalty could be leaving a lot of dollars on the table.
On this edition of the QSRweb podcast, our guest is a pro in helping QSRs meaningfully reach the other 95% of customers most loyalty programs miss. He is Tom Byrnes, Marketing vice president at the payments intelligence platform, LedgerPay. In fact, Byrnes’ established depth of experience in this subject area has already made him a featured expert with business news organizations, like the Wall Street Journal.
But on today’s podcast, he not only breaks down information about the criticality of payments intelligence in engendering loyalty today, but also how the payments intelligence approach works virtually without any effort from customers or restaurant staff by using credit and debit cards to build anonymized profiles on your customers and what they want. Once your QSR has that kind of knowledge, it then also has the power to market to each of these individuals in the personalized way that fast food customers today not only expect, but have started to demand.
It’s interesting information that will get the wheels turning in your business brain about all of the kinds of strategic marketing possibilities the payments intelligence approach opens up for QSRs.